The Most Important Features of a Business Site
Whether your business already has a website, or you’re looking to get one, web design can be an overwhelming endeavor, even for the most experienced founders. Web design has advanced so drastically as a craft, that deciding what is indeed necessary or not is simply impossible to decide for those not directly working in the industry. This article aims to help you navigate the necessities of a successful, well-converting website.
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5 most important aspects for your business site:
Having a clear, user-friendly navigation scheme is arguably an even more important part of quality web design than a visually aesthetic site. Visitors must be able to find the information they’re looking for and any other important links without much effort. Good web design agencies will place a call to action in a noticeable spot and will suggest a search box if you have a large amount of content. A website that’s difficult to navigate is off-putting for visitors and will make you lose a large amount of them afterthe first visit.
Search Engine Optimization
You might have the best-designed business site in the industry, however, it is futile if you aren’t found by your target audience. Good search engine optimization (SEO) is one of the best ways of securing organic traffic with high conversion rates to your website. This requires countless aspects to nail down, including speed, hosting, keywords and approximately 200 other factors. In 2020 it is almost impossible for a business owner to create and maintain a successful strategy alone, therefore we recommend hiring a dedicated SEO agency, for optimal website ranking and traffic.
Your business website is a visual representation of your brand, accessible to your clients around the clock. It is imperative that you employ a design that is consistent with the ideology and message of your business. Your virtual image needs to be able to attract, engage and covert your website’s visitors. Make sure to go the extra mile and find an agency that has a dedicated graphic design expert, who can create an aesthetically pleasing layout that will resonate with your target audience.
Good web compatibility means that your website will be properly displayed across all the browsers and devices. With the multitude of browsers, this has become increasingly challenging to execute and requires a highly experienced web designer. Your business site should easily render on all the platforms, resolutions and screen sizes, with special emphasis on mobile devices, with the high amount of smartphone traffic. Good web compatibility will also greatly contribute to your site’s SEO.
Social Media Integration
Over the past decade, social media platforms have gained significant traction in the digital marketing industry. Therefore, we recommend promoting your presence on them through your business website. Integrating your social media accounts will not only build your following but improve your business’ footprint and significantly boost your SEO. If you promote your business through any social media channels, it is highly recommended to implement them on your site as well.
Getting a well-designed, aesthetic website with good conversation rates for your business might seem like a hassle, however, it is essential for winning over today’s digitally-savvy consumers. Web design doesn’t have to be absurdly expensive, however, it needs to come from an experienced agency, able to cover all the essential features your business site requires.
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